Influencer strategy or influencer marketing is currently a hot trend in the social media marketing world.
With an influencer strategy, you can engage a new audience and build authority in less time. It improves brand exposure, generates traffic and leads them to your services and product pages. Though it is a successful strategy, managing it is complicated and confusing.
There are various hurdles that one has to face before to kick start the project.
What Is Influencer Marketing?
As the term represents itself, it is a social media marketing strategy that involves influencers. An influencer is a person who is an expert within a niche and has a loyal social following.
And through influencer marketing, brands get endorsements or product mentions from these influencers.
Why Is Influencer Strategy So Successful?
Influencer strategy works because influencers have a dedicated following. They have built trust with their followers and people trust them in their own niche.
Getting endorsement from such a person means that you are a credible business or brand . Their recommendation works as social proof for your services or products.
Creating Influencer Marketing Strategy
Brands can get high traffic and chances of getting potential customers are also higher.
You can also hire Social Media Marketing Companies in London to get quick results for your brand. But let's first discuss what successful influencer marketing requires.
Like any other marketing strategy, you should start by defining the goals.
It is better to set your intentions first and determine what you want to accomplish. Whether you want people to recognize your brand or you want them to see your brand values. Another goal can be getting more subscribers and followers on your brand page.
You can also use influencer marketing to generate leads for a desired product or service.
Brands can get more visitors and ultimately urge them to make a purchase or to leave their email addresses.
Types of Influencer Strategy
Generally, there are 3 types of influencer strategies that are in practice right now. You either hire the influencers or inspire them while the third one is a mixture of both.
Brands can pay an influencer for promotion or they do it for free after getting inspired by your values. In the third strategy, the brand tries to create a situation by inspiring them to promote on a less budget.
Traits of a Good Influencer
Here are some standards that can help you find out a good influencer for your campaign.
The first and foremost trait that matters is how active influence is.
It means how often he or she post content and after how many hours or days.
That's a major deciding factor while choosing an influencer. How many panel followers or audience an influencer truly has? This can be judged by daily visitors on the blog, views on a vlog and likes or comments on a post.
This is a factor that a brand has to consider before contacting the influencers. On which platform they are active and what social platform suits your brand. It can be Pinterest, Instagram, Facebook, Twitter, YouTube, or any other.
This includes the type of content or posts the influencer usually share or writes. Does your product or services match with the content or posts of the influencer? For example, for a fashion brand, Instagram models are a perfect match.
And, for a mobile manufacturer, a technology blog or vlog is more suitable.